To help Jamba Juice dominate the cutthroat smoothie market, we designed a new website that is fully responsive - not only can it adapt to different devices, but it’s also able to serve different content to different users.
Our tile-based design could reshuffle itself to fit on any size screen. But it could do much more than that. The tiles meant that every page, product or blog post on the whole site would have its own mini-advertisement. We designed a brain for jambajuice.com that could serve specific tiles to individual users based on their location, the time of day, the weather and their previous site visits.
In addition to that nerd stuff, we helped define a new social media-friendly photo style for all of Jamba’s products, we gave the site a look and feel that matched their new brand style guide, and we designed a cute kids section.
Jambajuice.com won a 2013 Sitecore Site of the Year award.
Agency: Modern Climate
Lead Designer: Natalia Maher
Writer: Patrick Clifford